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Moving for the Cure


Breast cancer, and its devastating effects on millions of families, has recently become even more personal to us. In June of 2011, Robert and John’s mother, Arlene Flood, lost her battle with this dreaded disease.  It was her brave fight which inspired Robert and John to campaign for its eradication.  That is how Moving for the Cure was established.

Awareness and early detection of breast cancer, although extremely valuable, have received the lion’s share of funding to date.  Money for research toward an actual cure has been sorely overlooked. With scientist lacking resources to adequately research a cure for breast cancer, Flood Brothers has made breast cancer research part of their mission.

Moving for the Cure is our fundraising initiative to aid in the war against cancer.  All funds raised through Moving for the Cure are directed to a foundation of choice, such as the Minnie Pearl Cancer Foundation.


Moving for the Cure allows our clients to help us raise money for cancer research. Simply rent one of our signature pink crates and a contribution will be made to the foundation of your choice, or an individual in need within your corporation who is battling cancer, in your company’s name.

When you Move for the Cure, your project will be “Certified Pink” by our team. We provide documentation to certify your donation and to document your tax free donation.

Flood Brothers is asking you to join us in “Moving for the Cure” to realize our vision of a world free of cancer.

Our Mission: To create a more confident cancer journey for adults anytime, anywhere

In 1987, Dr. Thomas Frist, Sr., and Dr. Steven Stroup formed The Cancer Education and Research Council, a 501(c)(3) nonprofit organization to grant funds for cancer research. In 1992, Sarah Cannon, also known as comedienne “Minnie Pearl,” offered her stage name to the organization after being successfully treated for breast cancer—and The Minnie Pearl Cancer Foundation (MPCF) was born.

In July 2001, MPCF shifted gears as a nonprofit, moving from a granting organization to a service provider. We opened our doors, literally, to support adults impacted by cancer with direct services such as survivor retreats, life coaching, nutrition consultations, side effects management, and more. With a dedicated Board of Directors and staff, including oncology social workers and dietitians, the seeds were sown and our mission—to create a more confident cancer journey for adults anytime, anywhere—came closer to reality.

In 2013, after more than 25 years of supporting cancer survivors, caregivers, and the healthcare community, we enter the next phase of fulfilling our mission as PearlPoint Cancer Support. With a new name and look, we clarified our role as a nonprofit organization providing guidance throughout a cancer journey. The parallel paths of the PearlPoint logo evoke our commitment to being a partner on that journey, offering insight and understanding along the way. Building on our experience and expertise, as well as on Minnie Pearl’s legacy of warmth and compassion, we are using technology to expand our reach to survivors broadly beyond our long-standing home base of Nashville, TN.

With our unique online tool, My PearlPoint, those impacted by cancer will truly be able to take advantage of our support anytime, anywhere. Filled with extensive cancer information for survivors, co-survivors, and healthcare professionals, this user-paced portal provides personalized guidance for each individual cancer journey. Our resources also include a cancer library, educational videos, clinical trial information, nutrition consultations, side effects management, and more.

These services, which are free of charge regardless of treatment facility, are funded through corporate and private donations as well as fundraising events. PearlPoint Cancer Support is an active organization guided by the values of compassion, credibility, innovation, objectivity, and advocacy. With Minnie Pearl’s caring and generous spirit at the core of our organization, we continue to work towards a world in which all adults impacted by cancer have access to the resources, information, and treatment options they need. We strive to be a partner in the journey, a companion to any adult impacted by cancer, empowering them to feel informed, supported, and confident for the road ahead.

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